About

Welcome to Jura Alpine Gear, a Boston-based company fueled by a passion for skiing and a dedication to quality. Inspired by the rich backcountry skiing culture of New England, we craft gear designed to perform in the toughest conditions, empowering adventurers to push their limits and embrace the outdoors.

Our gear is built for those who embody the New England spirit—resilient, resourceful, and ready for anything. Out here, we adapt to challenges and find creative ways to connect with the outdoors. That same drive inspires everything we make: gear you can count on to support your adventures, no matter where they take you.

It’s not just about gear—it’s about the stories it helps create and the connections it fosters. Let’s keep exploring, pushing boundaries, and making memories outside. #JuraJourney

What we stand for

  • Mission

    At Jura, our mission is simple: to create gear that equips skiers and outdoor enthusiasts to thrive in the toughest conditions. We focus on performance, durability, and sustainability in everything we make, so you can explore with confidence and keep pushing what's possible.

  • Products

    Our products combine tradition and innovation. Using Merino wool for its unmatched softness, strength, and natural temperature regulation, we design gear that balances comfort with performance. From our signature socks to our logo beanie, every item is crafted with cutting-edge technology and thoughtful design to deliver durability, fit, and functionality you can rely on.

  • Commitment

    Sustainability and ethical practices are at the core of our operations. We are committed to reducing our environmental footprint by working with manufacturers who prioritize sustainable practices. By choosing partners who source eco-friendly materials and emphasize responsible production methods, we aim to contribute positively to the planet. More on our sustainability mission HERE

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Join our journey

We invite you to experience the difference with Jura Alpine Gear. Whether you're carving down a mountain or embarking on an outdoor adventure, our gear is designed to help you perform at your best. Join us as we continue to innovate, inspire, and explore the wonderful world of skiing and outdoor sports.

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